As you’re prospecting via email (one of multiple channels you should use), take the time to send a preview/test and open it on your cell phone.

You’ll notice how much, or how little, of the message shows up unless it’s opened.

That’s why you need to avoid:

-Emails longer than 6-7 sentences (unless it’s a follow-up email)

-Starting emails consistently with “Hi Prospect, Lee with X Company. . .  Not saying you can’t occasionally do that, but I see it far too often and it’s more prone to deletion

-Fluffy language with no meaning-get to the point

-Sending the same email over and over (sounds silly, I know, but you’d be surprised)

Think before you send.  I’m sure you get overwhelmed with emails.  Think about what you can do to make yourself stand out.

If you’re a B2B firm and you need help building up your pipeline of prospects, drop us a line (