Whenever I meet new people and they hear about my work, I get a lot of the same remarks. “Oh! Where do you get the courage to pick up the phone and call people you’ve never met before and try...

I was on a call with a few marketing principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size firm, and...

One tenet we abide by at Launch is: No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So, I’m sticking with that from now on. What does that mean...

Over the years, most salespeople will develop an inner new business self that warns them, “Don’t send this email.” Then again, some don’t. I know that not everyone does but I enjoy getting sales emails. Really. They are sometimes quite...

Be Relentless for New Business And Persistent.      Okay.  I said it.  AGAIN. We do talk about polite persistence a lot here at Launch.  Actually, we do more than TALK about it, we practice it. But if you’re a bit weary of us...