Posts tagged with: b2b

Whenever I meet new people and they hear about my work, I get a lot of the same remarks. “Oh! Where do you get the courage to pick up the phone and call people you’ve never met before and try...
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One tenet we abide by at Launch is: No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So, I’m sticking with that from now on. What does that mean...
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Over the years, most salespeople will develop an inner new business self that warns them, “Don’t send this email.” Then again, some don’t. I know that not everyone does but I enjoy getting sales emails. Really. They are sometimes quite...
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It’s pretty well established that we at LAUNCH operate as a lead generation/business development firm. We work with the objective to set meetings with prospects our clients want to work with. But what happens when those meetings are set, and...
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It’s difficult to hire a new business person who understands how to sell your product or servive, more so to keep that person. One sure way to lose them even quicker is to expect too much out of the gate....
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Many (most of you?) know the scenario-you have a client who accounts for a large, sometimes very large, percentage of your overall work, and then this biggest client is gone – they go away. I was talking to a company...
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A new business plan is typically about those clients you’re going to get, as it should be, but too often your current clients aren’t part of your new business process. Three tips on keeping your current clients part of your...
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I talk to companies daily and I’m able to get perspective on the decision to use a company like LAUNCH or hire an new business director internally. Both have pros and cons of course, and focusing on the internal hire...
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A few common themes stand out in many pitch presentations, for example, firms using the same language to a fault-all having strategic processes that sound pretty similar in nature. One of the most startling themes is that many of these...
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As part of our quarterly surveys, we ask your prospects several questions about initial pitches, introductory meetings and meeting follow-up, and then post those comments unedited at the end of each survey. These comments sometimes get lost amidst the initial...
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