The daunting cold call, a process that really shouldn’t be if you handle correctly, but even then, firms often forget everyone is calling your prospects and not just your competitors. Although we actually don’t like to refer to it as...
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It’s pretty well established that we at LAUNCH operate as a lead generation/business development firm. We work with the objective to set meetings with prospects our clients want to work with. But what happens when those meetings are set, and...
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What I find in my world of helping firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a prospect meeting...
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We talk to companies every day, both client and prospective, and have engaged in a few surprising conversations with owners of businesses. These business leaders conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a...
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There’s usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a first prospect meeting. Then it’s a bit like how a car dramatically loses its value as soon as it leaves the lot....
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As you’re prospecting via email (one of multiple channels you should use), take the time to send a preview/test and open it on your cell phone. You’ll notice how much, or how little, of the message shows up unless it’s...
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Want more traffic?  Write more content. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts-that’s a stat from HubSpot. And it’s very hard to do. In addition, we know...
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Driving new business continues to be a struggle for firms. Here at Launch, our sales development reps operate on principles of polite persistence, consistency and reaching out with value. We strive to avoid overly aggressive reach-outs, generic messaging and the...
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In our latest survey, respondents ranked “making contact and developing relationships with prospects” as the number one new business challenge. In our own experience, primary reasons we see for this: Time-You tend not to have much to spare No process-even if...
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A wake-up call to jar you out of your daily client machinations: after 2008, everyone got an unfortunate wake up call, and in terms of new business, realized there was no better time to get a lot better at it....
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