Blog

As part of our quarterly surveys, we ask Marketers several agency-based questions on initial pitches, introductory meetings and meeting follow-up, and then post those comments unedited at the end of each survey. These comments sometimes get lost amidst the initial...
Continue Reading →
Of all the different facets of agency new business, it’s interesting that one particular is often ignored: the reasons why, after an initially good, or great phone conversation, you didn’t get that initial face-to-face meeting. Ask yourself what the percentage...
Continue Reading →
An excellent article from Blair Enn’s Win Without Pitching site called Meeting Madness contains several thoughtful insights on agency new business meetings, incentives and quality of meetings generally. As Blair points out midway through his article, some agency new business...
Continue Reading →
It’s interesting how often we still see, in agency collateral or on agency sites, some variation of the phrase “we help you cut through the clutter.” Please stop saying that.  It’s like saying, “our point of differentiation is that we’re...
Continue Reading →