Blog

It’s pretty well established that we at LAUNCH operate as a lead generation/business development firm. We work with the objective to set meetings with prospects our clients want to work with. But what happens when those meetings are set, and...
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What I find in my world of helping firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a prospect meeting...
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We talk to companies every day, both client and prospective, and have engaged in a few surprising conversations with owners of businesses. These business leaders conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a...
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There’s usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a first prospect meeting. Then it’s a bit like how a car dramatically loses its value as soon as it leaves the lot....
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As you’re prospecting via email (one of multiple channels you should use), take the time to send a preview/test and open it on your cell phone. You’ll notice how much, or how little, of the message shows up unless it’s...
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Want more traffic?  Write more content. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts-that’s a stat from HubSpot. And it’s very hard to do. In addition, we know...
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Driving new business continues to be a struggle for firms. Here at Launch, our sales development reps operate on principles of polite persistence, consistency and reaching out with value. We strive to avoid overly aggressive reach-outs, generic messaging and the...
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In our latest survey, respondents ranked “making contact and developing relationships with prospects” as the number one new business challenge. In our own experience, primary reasons we see for this: Time-You tend not to have much to spare No process-even if...
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A wake-up call to jar you out of your daily client machinations: after 2008, everyone got an unfortunate wake up call, and in terms of new business, realized there was no better time to get a lot better at it....
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We occasionally run into companies that aspire to be all-inclusive when it comes to new business. They don’t want to leave anyone out of the decision-making process. This makes sense for some business decisions related to the firm, but new...
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