Want more traffic? Write more content.
Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts-that’s a stat from HubSpot. And it’s very hard to do.
In addition, we know 49% of marketers say they do read blogs.
The takeaway: you need to blog and you need to make it part of your new business strategy.
Because new business has to focus on the value you bring to the table with every touch.
Do these 4 things to include blogging content in your new business strategy:
- Start by blogging once a month to start-baby steps
- Always focus on the challenges you solve for clients (because your prospects will have the same challenges) or at the very least, focus on a specific aspect of the vertical (or verticals)
- Drive prospects to your blog through multiple channels (email, social, yes, even direct mail)
- Use the content at least 5 times, in 5 different ways (tweet it, post it on LinkedIn, use it in a series of email, etc.)
You don’t blog or you don’t generate content and you’re doing your brand and business a disservice.
Are you a B2B firm? Need help building a great pipeline of potential new customers? Drop us a line (email@example.com)