Whenever I meet new people and they hear about my work, I get a lot of the same remarks. “Oh! Where do you get the courage to pick up the phone and call people you’ve never met before and try...
I was on a call with a few marketing principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size firm, and...
One tenet we abide by at Launch is: No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So, I’m sticking with that from now on. What does that mean...
Over the years, most salespeople will develop an inner new business self that warns them, “Don’t send this email.” Then again, some don’t. I know that not everyone does but I enjoy getting sales emails. Really. They are sometimes quite...
Be Relentless for New Business And Persistent. Okay. I said it. AGAIN. We do talk about polite persistence a lot here at Launch. Actually, we do more than TALK about it, we practice it. But if you’re a bit weary of us...
It’s pretty well established that we at LAUNCH operate as a lead generation/business development firm. We work with the objective to set meetings with prospects our clients want to work with. But what happens when those meetings are set, and...
We talk to companies every day, both client and prospective, and have engaged in a few surprising conversations with owners of businesses. These business leaders conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a...
As you’re prospecting via email (one of multiple channels you should use), take the time to send a preview/test and open it on your cell phone. You’ll notice how much, or how little, of the message shows up unless it’s...
Want more traffic? Write more content. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts-that’s a stat from HubSpot. And it’s very hard to do. In addition, we know...
Driving new business continues to be a struggle for firms. Here at Launch, our sales development reps operate on principles of polite persistence, consistency and reaching out with value. We strive to avoid overly aggressive reach-outs, generic messaging and the...