Posts filed under: Prospecting Tips

Whenever I meet new people and they hear about my work, I get a lot of the same remarks. “Oh! Where do you get the courage to pick up the phone and call people you’ve never met before and try...
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I was on a call with a few marketing principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size firm, and...
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One tenet we abide by at Launch is: No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So, I’m sticking with that from now on. What does that mean...
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Over the years, most salespeople will develop an inner new business self that warns them, “Don’t send this email.” Then again, some don’t. I know that not everyone does but I enjoy getting sales emails. Really. They are sometimes quite...
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Be Relentless for New Business And Persistent.      Okay.  I said it.  AGAIN. We do talk about polite persistence a lot here at Launch.  Actually, we do more than TALK about it, we practice it. But if you’re a bit weary of us...
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It’s pretty well established that we at LAUNCH operate as a lead generation/business development firm. We work with the objective to set meetings with prospects our clients want to work with. But what happens when those meetings are set, and...
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We talk to companies every day, both client and prospective, and have engaged in a few surprising conversations with owners of businesses. These business leaders conveyed they’ve had a pretty good run lately handling new business internally. They’ve created a...
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As you’re prospecting via email (one of multiple channels you should use), take the time to send a preview/test and open it on your cell phone. You’ll notice how much, or how little, of the message shows up unless it’s...
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Want more traffic?  Write more content. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts-that’s a stat from HubSpot. And it’s very hard to do. In addition, we know...
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Driving new business continues to be a struggle for firms. Here at Launch, our sales development reps operate on principles of polite persistence, consistency and reaching out with value. We strive to avoid overly aggressive reach-outs, generic messaging and the...
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