Posts filed under: lead generation

Whenever I meet new people and they hear about my work, I get a lot of the same remarks. “Oh! Where do you get the courage to pick up the phone and call people you’ve never met before and try...
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I was on a call with a few marketing principals and the subject of prospect/list volume came up. They were in the position of having an abundance of work with one (large) client, a very smart, talented mid-size firm, and...
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One tenet we abide by at Launch is: No prospect is ever “dead”. But I heard that put in a better way this week: No prospect left behind. So, I’m sticking with that from now on. What does that mean...
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Over the years, most salespeople will develop an inner new business self that warns them, “Don’t send this email.” Then again, some don’t. I know that not everyone does but I enjoy getting sales emails. Really. They are sometimes quite...
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Be Relentless for New Business And Persistent.      Okay.  I said it.  AGAIN. We do talk about polite persistence a lot here at Launch.  Actually, we do more than TALK about it, we practice it. But if you’re a bit weary of us...
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We’ve talked about the pitch process before, but when I came across this Marketing Profs post by Doug Stern and Jaclyn Landon, I thought about the fact that we haven’t really focused a post on writing a proposal, and new...
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What I find in my world of helping firms, acting as their outsourced lead generation/business development firm, is that there is usually a lot of enthusiasm, energy, and excitement leading up to and coming directly out of a prospect meeting...
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Tom Petty was right, wasn’t he? The waiting is the hardest part, especially when it comes to new business. I was reminded of this, yet again, when speaking with a new business person this week and it also tied into...
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I wrote a post not too long ago about some rookie new business mistakes we see companies making online (like not linking to your blog from your site, no social media buttons on your homepage, etc.). Consider this post something...
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In an insightful post by John K Thompson on the Chief Marketer blog called To Avoid Overload, Engage Your Audience, John begins by pointing out the all-too-many outlets of information available to us. Too many twisty knots of overloaded information confusion,...
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